SUBSCRIBE TO OUR BLOGA Portable Commercial Building as an Emerging Business Model
How to develop a business model for a product that does not exist and there is no known customer needs. Radio and television sets are the examples of products which did not exist and there were no known customer needs at the time. Consumers from our distant past would have been amazed at the products available today in the market and would have certainly appreciated the Airplanes!
In most cases, an entrepreneur or scientist invented a product or fortunate stroke of serendipity and promoted its usage and created a demand. Subsequently, the same products experienced variations and upgrades emanating additional products and resulting demand.
A portable commercial building fabricated from the shipping containers is such a variation and upgrade of a product to create new market and demand. This requires educating potential customers about the benefits of such a product.
Emerging market is in an early stage of economic development and is expected to grow over time. Generally the emerging market applies to a country that has some characteristics of a developed market. The word “Emerging” means newly formed or just coming into prominence, emergent; emerging markets, being born or coming into existence.
There are many components of a business model but we will confine our discussion to the following components.
- Market place to serve and its size
- Intended product is portable commercial building fabricated from **shipping containers.
- What else occupies the intended market place?
- What special advantages this product brings to the intended market place.
- (B2C) Business to Consumers e-Commerce.
**A shipping container is a container with strength suitable to withstand shipment, storage and handling. Shipping containers range from small to large reusable steel boxes used for intermodal shipments to the ubiquitous corrugated boxes. In the context of international shipping trade, “container” or “shipping container” is virtually synonymous with “(standard) intermodal freight container” designed to be moved from one mode of transport to another without unloading and reloading.
Our business model involves ocean bound shipping containers primarily used to transport most anything globally. These shipping containers can be seen around seaports, on roads, on container ships to transport cars, goods imported by Walmart and other retailers.
We can convert these ocean type containers to Dental Clinics, Medical Clinics, Business Offices, Modular live-in homes, FEMA Housing Module, mobile command module Container. This is a very cost effective process to modify existing 20’, 40’ and 45’ containers to the numerous usages imaginable. The computer aided design (CAD) technology can transform the “Rectangular Containers” to Dental or medical Clinics or other usages. These modified containers can be economically shipped globally. Click here to view drawings depicting various possibilities that may be of interest to you. The conversion from basic shipping containers to the end product such as a Mobile Dental Clinic is done in our manufacturing facility. The portable commercial building of your choice will be equipped with electrical, plumbing, restroom, air conditioning, heat option, choice of carpet or vinyl flooring, generator option, choice of wood or concrete floor. All the testing and inspection, aside from the site prep, are conducted at our facility. We can custom build windows, sunroof, outside graphics, roof designs various color schemes, dental or medical equipment option per your specifications.
Click here for a sample floor plan
Existing shipping container along with a conversion process expenses affords an economical option to compete with other established products available in the market such as the fixed dental clinic and mobile dental van/trailer clinic which are currently occupying the conventional established intended market. The portable commercial building manufactured from the existing shipping container to function as a portable dental clinic is our hybrid emerging business model. The advantages of the portable commercial building are many;
- Numerous usages such as a dental clinic, medical clinic, business office, modular live-in house, command modules, lab clinic, temporary residence and more
- Can be used as a temporary or permanent portable commercial building.
- Cost savings compared to conventional established commercial building.
- Can be shipped globally on container ships at a competitive freight fee.
The Business model also involves a website selling plan. B2C (Business to Consumers) e-Commerce is an idea of online website driven marketing and distribution of products and services over the internet. This concept allows the seller to reach more customers globally at a fraction of a cost of conventional marketing methods. The potential savings can be offered to the buyer. The social media such as Facebook, Twitter, and Google Plus can enhance the marketing efforts.
Click Here for Sample Drawings
